A logo is the symbol of the entire identity & brand.
An effective logo identifies an organized enterprise (company, school, club, etc.). It is not meant to describe literally what an organization does. It is meant to identify in a way that is easily understood, recognizable and enduring. A successful logo is timeless, not trendy.
An organization’s identity is more than just a logo While a logo is a good place to start, you should consider building your “visual position” to be something larger. It is important to build a system for your brand that will meet the demands of different media and present a consistent identity. BBD works to establish a basic look and feel to be utilized throughout all marketing and promotional endeavors.
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Business By Design, Inc.